ALHI x UNEVN – A New Era for Luxury Hospitality and Esports

Austin, Texas – June 20, 2025

We’re proud to announce a strategic partnership with Associated Luxury Hotels International (ALHI) — a milestone moment that signals a new era for esports and hospitality. The agreement was officially signed in Austin, Texas, during Global Esports Industry Week 2025, marking UNEVN’s entry into the luxury hospitality space with ALHI’s world-class network of hotels and resorts.

UNEVN BASE workstations integrated seamlessly into a stylish hotel lounge bar environment — demonstrating how high-performance gaming setups can complement modern public interiors.

The Partnership

ALHI, known for representing over 250 independent luxury hotels and venues worldwide, is taking a bold step into the future of gaming and events. This partnership brings together UNEVN’s cutting-edge, portable esports desk solutions with ALHI’s luxury properties — enabling hotels to host esports activations, pop-ups, and gaming lounges with ease and impact.

Together, we’ll offer turnkey setups, premium gaming experiences, and operational support — empowering venues to tap into a fast-growing, experience-driven audience.

---

“It is exciting to see the convergence of esports into the overall travel experience,” said ALHI President and CEO Michael Dominguez. “Gaming is now mainstream. It’s time for the travel industry to evolve alongside it, and ALHI is proud to lead this movement, making it easier for guests to engage while on the road for business or leisure.”

---

Neil Johnson, Vice President of Esports Sales & Consulting Services at ALHI, and Jaakko Kievari, Chief Sales Officer at UNEVN, sign the official partnership agreement during Global Esports Industry Week 2025.

Why This Matters

Esports is no longer confined to arenas. With hotel groups like ALHI embracing innovation, luxury venues can now engage with younger, digitally native guests through immersive gaming experiences. From conferences and incentive travel to fan engagement zones and pro team bootcamps, the opportunities are rapidly expanding.

This is more than a product integration — it’s a shared vision of the future of hospitality in 2025.

What Comes Next

The first collaborative deployments are planned for Q4 2025 in selected ALHI member properties across North America and Europe. These pilots will showcase how seamlessly esports can fit into luxury spaces — from pop-up experiences to permanent installations.

We’re beyond excited for what’s ahead — and proud to help shape a future where gaming, travel, and unforgettable experiences intersect.

UNEVN BASE in hospitality – transforming hotel spaces into high-performance gaming zones. Designed for flexibility, built for esports.

For press inquiries or collaboration opportunities, contact:

press@unevn.gg